Job Posting: Marketing Analyst

Department of Financial Protection and Innovation

JC-361116
-
Marketing Analyst
ASSOCIATE GOVERNMENTAL PROGRAM ANALYST

$5,518.00 - $6,907.00 per Month

Final Filing Date: 4/3/2023

Job Description and Duties

The Department of Financial Protection and Innovation is recruiting for one (1) Permanent, Full-time Associate Governmental Program Analyst position within the Communications and Outreach Unit. This position is to be located in the Sacramento, San Francisco, Los Angeles, or San Diego office. This recruitment may be used to fill subsequent vacancies of these positions within the next 180 days.

Under the general direction of the Digital Director, the Marketing Analyst is responsible for collaboratively creating and tactically executing an integrated marketing strategy for the Department of Financial Protection and Innovation in alignment with the department’s brand and goals. The responsibilities include planning for and executing integrated paid and earned omni-channel marketing activities to help ensure audience engagement, lead generation, and ROI. The incumbent is also responsible for recommendations on program strategy, budgets, and expenditures. The Marketing Analyst will play a key role in optimizing, building, and executing campaigns to educate and engage consumers. The incumbent will also explore new platforms and services that unlock additional opportunities with our audience over time.

You will find additional information about the job in the Duty Statement.

Working Conditions

Sacramento Location: The Sacramento office is located in north Natomas and offers FREE PARKING, is easily accessible from INTERSTATES 5 and 80, and is also close to various dining and shopping choices in the Natomas area.

San Francisco Location: The San Francisco office is located in the heart of the financial district within walking distance to BART and restaurants.

Los Angeles Location: The Los Angeles office is located in the heart of the downtown financial district within walking distance to restaurants, transit, multiple parking options.

San Diego Location: The San Diego office is located in the heart of Mission Valley, within walking distance to many shops and restaurants.

Minimum Requirements

You will find the Minimum Requirements in the Class Specification.

Additional Documents

Position Details

Job Code #:
JC-361116
Position #(s):
410-000-5393-000
Working Title:
Marketing Analyst
Classification:
ASSOCIATE GOVERNMENTAL PROGRAM ANALYST
$5,518.00 - $6,907.00 A
# of Positions:
1
Work Location:
United States
Job Type:
Permanent, Full Time

Department Information

The Department of Financial Protection and Innovation (DFPI) protects consumers and oversees financial service providers and products. The DFPI supervises the operations of state-licensed financial institutions, including banks, credit unions and money transmitters. Additionally, the DFPI licenses and regulates a variety of financial service providers, including securities brokers and dealers, investment advisers, payday lenders and other consumer finance lenders. The DFPI offers benefit packages, competitive salary, a robust training program and opportunities for advancement.
Department Website: https://dfpi.ca.gov/

Special Requirements

If education is being used to meet the minimum qualifications, please submit a copy of your college transcripts.

Additional Filing Instructions:
  • You are encouraged to apply electronically through your CalCareers account.
  • If applying with a hard copy application, please reference “JC-361116 /RPA#22-CMM0006” in the Job Title section of your State application in order to be considered for this vacancy.
  • Hard copy applications not received or postmarked by 5:00 pm on the final filing date will not be accepted.
  • Emailed and faxed applications will not be accepted.

Application Instructions

Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.

Final Filing Date: 4/3/2023

Who May Apply

Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply. Individuals who are eligible for a Training and Development assignment may also be considered for this position(s).

Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).

How To Apply

Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:

Address for Mailing Application Packages

You may submit your application and any applicable or required documents to:

Department of Financial Protection and Innovation
Attn: Julia Betancourt
Human Resources Office
2101 Arena Blvd.
Sacramento, CA 95834

Address for Drop-Off Application Packages

You may drop off your application and any applicable or required documents at:

Department of Financial Protection and Innovation
Julia Betancourt
Human Resources Office
2101 Arena Blvd.
Sacramento, CA 95834
08:00 AM - 05:00 PM

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

  • Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
  • Resume is required and must be included.
  • Statement of Qualifications - A Statement of Qualifications is required. Please see Statement of Qualifications Instrusctions below for specific instructions.
Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.

Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:
  • A bachelor’s degree, preferably with a specialization in marketing, communications, or related field.
  • 3+ years of recent experience setting up, optimizing, and reporting campaigns in platforms such as Meta for Business, and programmatic display/video experience with platforms like Google Ads, Adobe Advertising Cloud, etc.
  • Experience managing monthly ad spends.
  • Experience in analyzing campaign performance.
  • Experience partnering and negotiating with outside agencies.
  • Experience using A/B testing tools, including proprietary tools.
  • Must be comfortable forecasting, requesting, and managing a growing budget with KPI targets as the constant focus.

Benefits

State employees may be eligible for health, dental, vision and leave benefits, as well as retirement programs and other benefits. Benefit eligibility may depend on length of service and may be subject to collective bargaining agreements, which are contracts negotiated between the State of California and employee organizations that define employees’ wages, hours and conditions of employment. Other possible benefits include:
  • Alternate Work Schedules
  • Telework
  • Reimbursement Accounts
Benefit information can be found on the CalHR website and the CalPERS website.

Contact Information

The Human Resources Contact is available to answer questions regarding the position or application process.

Department Website: https://dfpi.ca.gov/
Human Resources Contact:
Julia Betancourt
(916) 477-9095
julia.betancourt@dfpi.ca.gov

Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.

EEO Contact:
EEO Coordinator
(916) 576-4938
eeo@dfpi.ca.gov
California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.

Statement of Qualifications Instructions

In order to be considered for this position, applicants must submit a Statement of Qualifications (SOQ). The SOQ must be no more than two page(s) in length, single-spaced, using Arial 12-point font and must have the applicant's first and last name and Statement of Qualifications in the upper left corner.

Application packages received without a SOQ may not be considered. Resumes, cover letters, and Supplemental Applications do not take the place of the SOQ. Please respond to the following:

1. What indicators do you use to develop marketing strategies? What goals do you set to increase reach or customer engagement?

2. On a scale of 1 to 10, rate your experience with the following. Please include how you you obtained the experience (work experience, certification, etc.):

  • SEO
  • Digital Marketing
  • Social Media Marketing
  • Influencer Marketing
  • Content Marketing
  • CRM and CMS tools (e.g. Hubspot, Salesforce)
  • Media buying
  • Data analysis

Equal Opportunity Employer

The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.

It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.

Application Methods:
Electronic (Using your CalCareer Account)
By Mail
Drop-off
Print Job