In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:
Must have knowledge of modern office methods and equipment, including personal computers and their software, must communicate effectively and clearly booth verbally and in writing (letters, fact sheets, interoffice memos/e-mail notices, etc). Must have knowledge of district, government and local activities. This position requires a high degree of expertise in many areas dealing with laws and policies affecting the department. Must also have the knowledge of methods used to determine needs for public information-techniques of preparing, producing and disseminating information. Must be skilled at handling multiple task and projects in various stage of development and implementation. Must be able to meet deadlines. Must have knowledge of techniques for preparing, producing and disseminating information utilizing all major media communication channels; principles and techniques of establishing and maintaining good relations with news media and other public groups and knowledge of local government operations, public event management, and marketing. Must be skilled at writing, including proper grammar usage, spelling and punctuation. Must possess the ability to write, edit, and prepare for publication or reproduction news releases, magazines, articles, correspondence, booklets, brochures, pamphlets, reports, speeches, scripts for radio, television and other informational material. Must have ability to analyze data, develop and evaluate alternatives. Must possess the ability to express and present ideas and information effectively, both orally and in writing. Develop and maintain good working relationships with management, staff, elected officials, partners, members of the media, the general public and community organizations. Must possess the ability to think quickly and respond appropriately.
Analyzes and solves communication problems, including those dealing with public attitudes. Immediate reaction is often a necessary part of dealing with communication problems. Must be able to provide rapid analysis of alternatives and potential impacts. Appreciation of news values; ability to analyze situation accurately and adopt effective course for action; demonstrated capacity for assuming progressively greater responsibility; emotional stability under stress; appreciation of the need to inform and educate the public on various phases of the district's programs; ability to establish and maintain cooperative working relations with news media and other public groups; ability to gain and hold the confidence and respect of those contacted while work is performed. Must be skilled at working with people and have ability to work cooperatively with other public information office staff and peer group. Must be able to participate in public relations activities after normal working hours. Requires the ability to travel independently and set up miscellaneous multimedia and miscellaneous equipment for presentations or events.