Job Posting: Marketing and Outreach Specialist, Golden Mussels and Aquatic Invasive Species

Department of Fish and Wildlife

JC-533865
-
Marketing and Outreach Specialist, Golden Mussels and Aquatic Invasive Species
MARKETING SPECIALIST, CALIFORNIA MUSEUM OF SCIENCE AND INDUSTRY/DISTRICT AGRICULTURAL ASSOCIATIONS

$6,623.00 - $8,290.00 per Month
New to State candidates will be hired into the minimum salary of the classification or minimum of alternate range when applicable.

Final Filing Date: 11/2/2026

Job Description and Duties

This marketing specialist role offers the unique opportunity to serve as the lead marketer and outreach specialist for statewide invasive mussels and other aquatic invasives including emerging threats like golden mussels that jeopardize California’s water supply and natural ecosystems. The core mission of this work is to prevent the spread of invasive mussels, protect uninfested waters, and safeguard the state’s infrastructure and environment from costly, long-term impacts cause by aquatic invasive species.

The role will develop a comprehensive campaign roadmap; shape and strategic direction using scientific input; produce high-quality outreach and education materials; and lead statewide implementation and promotion of the campaign to the public.

The role will also develop and implement integrated marketing and public outreach campaigns that encourage awareness, behavior change, and compliance with aquatic invasive species prevention practices. It will produce American with Disabilities Act and Web Content Accessibility Guidelines-compliant digital content, creative development, manage contractor deliverables, and translate complex scientific and regulatory information into clear, compelling public messages.

Acting as a statewide marketing liaison, the role will coordinate messaging with CDFW divisions and numerous external partners to ensure consistent, science-based communication across channels. It will evaluate campaign performance using data and audience insights, refine strategies to strengthen engagement and behavior adoption, and deliver clear reporting that supports continuous improvement and informed decision-making.


The Exam link will takes you to the Marketing Specialist for the California Lottery. The link is taking you to the correct examination for our Marketing Specialist, California Museum of Science and Industy/Distict Agricultural Associations position. EXAMINATION BULLETIN LINK.

Personal Leave Program: Effective July 1, 2025, state employees are subject to temporary salary reductions ranging from 2% to 4.62% in exchange for Personal Leave Program (PLP) hours. Please note that the salary ranges listed in this Job Control may not reflect these reductions associated with the 2025 Personal Leave Program.

 

Please follow the link for more information regarding the 2025 Personal Leave program:

 

Personal Leave Program - Human Resources - CalHR.

This position may be eligible for a telework opportunity in accordance with departmental policies and operational needs. Beginning July 1, 2026, employees will be required to work in-person at least four (4) days per week in alignment with Executive Order N-22-25. Additional in-office days may be required based on operational needs.

You will find additional information about the job in the Duty Statement.

Working Conditions

- Work with staff statewide and external partners to complete work assignments.
- Travel required up to 30% of the time (may include overnight lodging, flying, driving a state vehicle or personal vehicle, hiking, riding horseback, operating or riding in an All-terrain Vehicle/Utility Terrain Vehicle, motorized or non-motorized aquatic vessels).
- Occasional weekends and non-traditional work hours may be required.
- Ability to use a computer most of the day.
- Involves working in an open office environment and desk most of the day but may involve moving to other locations and meeting in person in various environments.
- Attend meetings both virtually and in-person.
- Ability to work outside in diverse weather conditions, in water and on uneven terrain occasionally.

Minimum Requirements

You will find the Minimum Requirements in the Class Specification.

Additional Documents

Position Details

Job Code #:
JC-533865
Position #(s):
565-008-0556-007
Working Title:
Marketing and Outreach Specialist, Golden Mussels and Aquatic Invasive Species
Classification:
MARKETING SPECIALIST, CALIFORNIA MUSEUM OF SCIENCE AND INDUSTRY/DISTRICT AGRICULTURAL ASSOCIATIONS
$6,623.00 - $8,290.00
New to State candidates will be hired into the minimum salary of the classification or minimum of alternate range when applicable.
# of Positions:
1
Work Location:
Sacramento County
Telework:
Hybrid
Job Type:
Permanent, Full Time

Department Information

Department of Fish and Wildlife (CDFW) employees are committed to managing and protecting California’s diverse wildlife and the habitats upon which they depend.

California is one of the most biodiverse places on the planet. As such, CDFW values diverse employees working together to protect nature for all Californians. CDFW is committed to fostering an inclusive work environment where all backgrounds, cultures and personal experiences can thrive and connect others to our critical mission.

Join us and begin a meaningful new career!

Department Website: https://www.wildlife.ca.gov

Special Requirements

Utilize different communication tactics to reach diverse audiences across various technology platforms. Ability to observe and correct errors in writing, photos, video, audio, graphics and other digital content types. Utilize a computer and drive a mouse with precision. Ability to work outside in diverse weather conditions while carrying camera and/or recording equipment. Ability to travel up to 30% of the time by personal and/or state vehicles, air, motorized and non-motorized aquatic vessels, horseback, all terrain vehicles and utility terrain vehicle (ATV/UTV). Ability to observe, communicate and speak to public audiences in person and over digital meeting platforms.

Application Instructions

Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.

Final Filing Date: 11/2/2026

Who May Apply

Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list or LEAP eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply. Individuals who are eligible for a Training and Development assignment may also be considered for this position(s).

Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).

How To Apply

Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:

Address for Mailing Application Packages

You may submit your application and any applicable or required documents to:

Department of Fish and Wildlife
Department of Fish and Wildlife
Attn: PMB E-COMM 24-001
P.O. Box 944209
Sacramento, CA 94244-2090

Address for Drop-Off Application Packages

You may drop off your application and any applicable or required documents at:

Department of Fish and Wildlife
Closed Drop Off Location
Human Resources Branch
Temporarily Closed
See Filing Instructions
Sacramento, CA 95814
08:00 AM - 05:00 PM

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

  • Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
  • Resume is required and must be included.
  • Statement of Qualifications -

    A Statement of Qualifications (SOQ) is required. Please see below for SOQ instructions. Failure to include the SOQ will result in an incomplete application submission.


Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.

Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

Capacity to act independently, open-mindedness, flexibility, and tact. Ability to function well in a team setting working toward a common goal. The aptitude to see and understand mutually beneficial outcomes across teams of people while recognizing potential biases.

Benefits

Benefit information can be found on the CalHR website and the CalPERS website.

Contact Information

The Hiring Unit Contact is available to answer questions regarding the position or application process.

Department Website: https://www.wildlife.ca.gov
Hiring Unit Contact:
Misty Boring
(916) 202-2525
Misty.Boring@wildlife.ca.gov

Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.

EEO Contact:
Civil Rights Office
(916) 902-9211
civilrights@wildlife.ca.gov
California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.

Filing Instructions

You must reference Position Number 565-008-0556-007 and RPA Number E-COMM 26-006 in the Examination(s) or Job Title(s) for Which You Are Applying section of the State Application Form (Std. Form 678). Applications that do not list the Position Number and RPA Number may not be considered.

 

It is recommended that Application Packages be submitted electronically through your CalCareer Account at https://jobs.ca.gov.  If applications are mailed, we recommend applications are sent certified mail as we are unable to verify receipt.

 

Applications that do not follow the Filing Instructions may not be considered.

 

This advertisement may be used to fill additional vacancies for this JC.

 

Resume – Resumes will be reviewed in addition to the STD 678 for employment history. Resumes must include the complete to and from dates (MM/DD/YYYY) and hours worked per week.

Statement of Qualifications

SOQ parameters: No more than five pages, 12 pt Arial font, 1” margins.

1) Describe your experience developing and implementing comprehensive marketing or outreach strategies aimed at changing public behavior or increasing compliance with laws or regulations. In your response, discuss how you identify target audiences, craft key messages, select communication channels, and evaluate effectiveness. Include examples that demonstrate your ability to adapt strategies as emerging issues or program needs evolve.

2) Explain your experience designing and producing marketing and outreach materials across digital, print, social media, web, and advertising channels. Describe how you ensure accuracy, accessibility (including compliance with the Americans with Disabilities Act and the Web Content Accessibility Guidelines), brand alignment, and clarity when translating scientific or technical information into audience appropriate content. Include examples of your hands-on use of tools such as Adobe Creative Suite, website management platforms, photography/videography or similar tools.

3) Describe a time when you served as a liaison or coordinated communications or outreach efforts across multiple divisions, programs, or external partners. In your response, discuss how you ensured message consistency, incorporated program objectives, collaborated with agencies or organizations with overlapping audiences, conducted outreach activities and helped facilitate unified or statewide messaging.

4) Explain your experience evaluating marketing or outreach performance using data, audience research, feedback, or analytics tools. Describe how you have used findings to refine strategy, improve message effectiveness, or enhance audience reach. Include examples of how you track campaign activities, prepare progress reports or develop recommendations for leadership or partners.

Equal Opportunity Employer

The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.

It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.

Application Methods:
Electronic (Using your CalCareer Account)
By Mail
Drop-off
Print Job